Why Exhibit

Soft is the UK's definitive, volume home furnishings event for suppliers of linens, fabrics and accessories. For leading multiples, independents, catalogues and interior designers, Soft is the major buying destination. Timed perfectly at the beginning of the year, Soft allows buyers to select the very latest ranges, shaping both the high street and project designs for the coming season.

With the growing importance of soft furnishings and linens as an additional product range for both furniture and lifestyle retailers, Soft has been placed at the very heart of Interiors Birmingham in hall 3.

Soft at Interiors Birmingham is now perfectly positioned to present your products to key soft furnishing and linen buyers as well as furniture and lifestyle retailers. A unique and lucrative buying audience...Soft at Interiors Birmingham a win-win proposition.

Here are the top ten reasons to exhibit at Soft at Interiors Birmingham:

1. As part of Interiors Birmingham, the UK's largest buying event for the entire range of interiors products, Soft attracts a unique audience including all major soft furnishing and linen buyers along with a new and growing market of lifestyle and furniture retailers.
2. In the heart of the show. New for 2008, Soft will be centrally located in hall 3 of Interiors Birmingham, a perfect location to capture a substantial crossover of quality visitors from the co-located events.
3. Buyers from Debenhams, John Lewis, Tesco and Next regularly use Soft to make their product selections, presenting a hugely influential audience shaping the high street for the coming year.
4. Timed perfectly to coincide with the biggest buying period for the year.
5. A great return on investment. Exhibiting at Soft provides you with the opportunity to secure significant orders and win new business.
6. Far more than a show. Soft has a dedicated marketing and PR team to promote your products and company throughout the market.
7. A unique visitor audience. Attracting the entire UK buying community, along with a well attended international presence, including a strong representation from Ireland.
8. The UK's premier exhibition centre. Located at the NEC Birmingham, Soft is easily accessible by both domestic and international buyers via air, road and rail.
9. The experience. Soft is not only a must attend event to source product, it also provides retailers and designers alike with key trend directions in colours and textiles complemented by a tailored seminar programme. An event designed to support and inspire buyers in their buying decisions.
10. No other medium offers buyers the opportunity to see, feel and experience your products. With the opportunity to view ranges from across the market, buyers can buy with confidence.