Soft 2007 visitor analysis
- Total visitor audience - 15,428
- 2007 crossover visitors - 12,207
- 48% of visitors were managing directors, owners or proprietors
- 253 top multiple retailers and department stores buyers attended
- 75% of visitors attended to source curtains/window treatments
- 59% of visitors attended to source blinds and shutters
- 57% of visitors attended to source fabrics and furnishings
- 31% of visitors to Soft were from London/South
- 42% of visitors have an annual budget responsibility for interiors products of over £20,001
* ABC audited. 2,731 registered Soft visitors, 12,207 crossover attendance, 490 other attendance.
