Visitor profile

Interiors Birmingham 2007 visitor analysis

The entire UK interiors buying community in one place at one time.  Interiors Birmingham 2007 attracted a total 38,087* buyers over it's four open days.

• 57% of visitors** intended to make a purchase either at the show or within 1 month.
• 18% of visitors** had a total annual budget responsibility for interiors products of £100,000+.
• 32% of visitors** were from independent retailers.
• 46% of visitors** primary job function was either Managing Director, Director, Owner/Proprietor.
• 20% of visitors** were from an interior design company.

As the largest interiors event in the UK, Interiors Birmingham is an unrivalled platform to target influential buyers. Visitors include independent and multiple retailers, contract buyers, architects and specifiers from across the high end, contract and volume markets.

Through it's eight co-located halls, Interiors Birmingham showcases the best in modern and traditional furniture design, lighting, fabric and upholstery, soft furnishings and bespoke design for both interior and exterior.

*Organisers statement. Total attendance figure for Interiors Birmingham includes 6,644 registered visitor attendees from Design Interiors at Interiors Birmingham, 24, 678 registered attendees from The Furniture Show, 2,731 registered visitor attendees from Soft and 4,034 registered attendees from The Lighting Show.

** Average percentage taken from the demographic and geographic analysis of registered attendees at Design Interiors, The Furniture Show, Soft and The Lighting Show at Interiors Birmingham.